World Longest Kiss Guinness World Record 2011 at Pattaya Louis Tussaud's Waxworks, Pattaya, has announced this years " Love Kiss Marathon ", aiming for the World's Longest Continuous Kiss to enter the World Guinness Record Book. The contestants will also be competing for gems and a prize of 200,000 thb.

Thai couples kiss during a competition for the 'World's Longest Continous Kiss' to mark Valentine's Day in the Thai resort area of Pattaya on February 13, 2011. Fourteen couples took part in the kissing marathon in the hope of breaking the Guinness world.
Fourteen couples began the contest. Seven couples still going for the title have surpassed the previous world record—32 hours, seven minutes and 14 seconds set in Germany two years ago 2009.

However, one couple surpassed the rest: Ekkachai and Laksana Tiranarat kissed for 46 hours, 24 minutes and nine seconds, far exceeding the previously-held world record.
They win a grand prize of $3,250 and a diamond ring.
Participants were required to provide proof of marriage or whether they were truly a couple—a letter from both parents or a marriage certificate was acceptable, according to World Records Academy .
The rules for this record involves not parting lips at any time, although one can sip liquids through straws. Couples cannot sit or sleep.
"I'm glad we could set a new record," said Somporn Naksuetrong, general manager of the Louis Tussaud's Waxworks Museum in the resort of Pattaya, which hosted the Valentine's Day event, according to Bangkok Post.
"But at the same time I'm worried for our contestants," he added, "they looked really tired. We've already prepare medical services ready for them."